About Me
Hi there! 👋
I’m Hanin, a Mobile Marketing expert with over 15 years of
experience, a deep passion for gaming,
and a love for blending creativity with data-driven strategies.
Throughout my journey, I’ve had the privilege of working with incredible clients in the mobile industry, helping apps and games achieve their full potential.
As the founder of Hanin’s Mobile Marketing Academy,
I’ve turned my expertise into actionable learning experiences,
combining real-world insights with a true passion for
knowledge transfer.
My goal?
To empower others with the tools and strategies they need to thrive in the fast-paced world of mobile marketing.
Whether it’s through consulting, training, or sharing ideas, I’m here to make mobile marketing not just effective but also:
exciting!!
Add me on Linkedin!
Gamesforum Barcelona - 2025
ASO Workshop @Pocket Gamer Jordan - 2024
With Mr Chris James, CEO @PocketGamer - 2023
How It All Started
After graduating with an MBA at ESSEC Business School in 2008, my career began at Gameloft, where I discovered my love for gaming and the incredible potential of mobile games.
Working with such iconic titles ignited a passion for the industry that has stayed with me ever since.
From there, I expanded my horizons, joining an mCommerce company where I gained valuable experience in mobile-first business models and a mobile marketing agency, where I honed my skills across a variety of clients and projects.
These roles built the foundation for my expertise and solidified my commitment to helping mobile products shine.
Gamesforum Barcelona 2025
Influencer Launch Event, China
With Mr Yves Guillemot, CEO @Ubisoft
My Ubisoft Chapter
One of the most defining experiences of my career was building and leading the marketing department at Ubisoft Barcelona Mobile.
I wasn’t just creating Marketing strategies for games—I was fully immersed in every stage of the mobile product pipeline, providing tailored marketing support at just the right moments.
I’m proud to have been one of the pioneers at Ubisoft to work with influencers, managing campaigns that not only engaged players but also turned a profit. Along the way, I also co-developed a creative vision for an upcoming game, using market research and the insights I gained from my Neuromarketing Master’s degree (2020) to ensure its resonance with audiences.
I also managed one of the largest mobile game communities for years, experiencing firsthand the power of community-driven growth.
From branding to user acquisition, influencer marketing to ASO, and even presenting games to Apple and Google, I had my hands in every aspect of mobile marketing.
I also forged partnerships with licensors, opening new avenues for our games to thrive.
A Love for Teaching and Mentoring
While I loved the strategic and creative aspects of my work, one of my greatest joys was sharing knowledge. Whether I was presenting to other teams about what marketing really does, training my team members, or guiding them toward becoming highly skilled professionals, I discovered my passion for teaching. Seeing my team blossom into amazing marketers was one of the most rewarding parts of my career.
This is why today, I’m dedicating my time to training the next generation of mobile marketers. Through my masterclasses, mentorships, and workshops, I aim to make learning fun, practical, and empowering.
Gamescom 2024, Germany
Ubisoft Paris - 2022
Gamesforum Barcelona - 2019
My Approach to Marketing
To me, great marketing is all about balance: blending the artistry of creativity with the precision of data. I love diving into analytics and using insights to refine strategies, but I also believe in the power of storytelling to connect with audiences on a deeper level. This philosophy has guided every project I’ve worked on, and it’s the foundation of what I teach today.
Beyond the Office
When I’m not immersed in the world of mobile marketing, you’ll find me:
- Exploring story-driven games that captivate me with their immersive narratives.
- Analyzing branding trends, always curious about what makes a brand stick.
- Spending time with my daughter, often bonding over games like Just Dance.
Let’s Create Something Amazing Together
Are you ready to take your mobile marketing skills to the next level? Whether you’re looking to master ASO, elevate your app’s visibility, or learn proven strategies from a seasoned expert, my masterclasses are designed to help you succeed. Join me and unlock the tools, techniques, and confidence you need to drive real growth for your projects.